The biennial CREAPI conference was created in 2022 with the main objective of promoting ongoing or completed research related to the management of creativity and innovative practices and to exchange ideas on related themes and the issues they raise. This conference aims to be a space for discussion around research questioning a diversity of innovative and creative practices considered in various environments (industrial sector, service sector, public authorities, third sector, etc.) and through several types of questioning. The 2026 edition (3^rd edition) is unique in its resolutely interdisciplinary approach, bringing together perspectives from different disciplines. It will be structured around:

Thematic sessions addressing specific topics related to the following theme: Creativity and Artificial Intelligence. Thematic sessions may be dedicated to the following topics:

1. Foundations and forms of creativity in the age of AI

• New forms of creative thinking in the age of AI (cognitive models, human-machine hybridisation...)
• Collective intelligence and AI in creative processes (scientific, organisational, collaborative…)
• Co-creation between humans and AI: challenges, methods and areas of application
• Creative algorithms and their applications (art, design, engineering, marketing...)

 2. Sectoral applications and innovation

• Uses of AI in complex problem-solving processes and product/service innovation
• AI and innovation in cultural and creative industries
• Generative AI in artistic creation
• Deep learning and generative art

 3. Management, organisation and transformation

• AI as a lever for creativity in organisations (R&D, marketing, HR, strategy, etc.)
• AI and the transformation of managerial and decision-making practices
• Creativity management in the age of AI
• Impact of AI on creative, scientific and managerial professions

 4. Educational and ethical issues

• Training creativity with AI in the arts, sciences and management
• Ethics, responsibility and bias in AI-assisted creative productions

Varia sessions for work that does not fit into the above themes.

Interested researchers are therefore invited to submit their proposals for papers on one of the above topics related to the theme or in the Varia sessions.

The topics listed in this call for papers are suggestions for reflection and are not exhaustive. This conference is intended to be open. This openness applies to the theoretical frameworks used, the methodological choices made and the fields of study.

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Note: The registration will start on 9th May 2026

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